Stop competing on price with the cheapest bid in town.
Remodeling is a long, nervous, expensive decision. The firm that shows its work clearly and answers the scary questions early wins the project, usually without being the lowest number.
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The wrong leads cost more than no leads
Every remodeler we meet is drowning in tyre-kickers and starved of real projects. That is a targeting and positioning problem, not a volume problem.
Typical research window before signing
What buyers judge you on first
Matters more than lead volume
A remodel is researched for months
Average planning time for a kitchen remodel, against 5.8 months of actual construction.
Houzz remodeling researchHow far ahead homeowners are advised to start looking for a contractor on larger projects.
Industry renovation planning guidanceMore likely to qualify a lead when you respond within five minutes rather than thirty.
Oldroyd / InsideSales Lead Response Management study, 15,000+ leadsFigures marked illustrative are typical ranges from our own engagements, not published research. Sourced figures link to the original study.
Remodeling · pipeline and project value
The client who signs in October started reading in April.
A whole home renovation is not bought in a session. It is researched for months, discussed at a kitchen table, priced against two other firms and signed a long way from the first click. The pipeline has to be full before the quarter you want to win.
- Signed projects per year
- 33 from 14 ↑ 136%
- Average contract value
- $74,200 from $38,400 ↑ 93%
- Consult to signed
- 24% from 11% ↑ 13 pts
- Budget qualified leads
- 78% from 31% ↑ 47 pts
Enquiry to contract funnel
Both funnels are drawn per 100 enquiries, so bar width is share of the top of the funnel. Drop off between each stage sits in the gap.
Time from enquiry to contract
Share of signed deals by the month they closed in, counted from first enquiry.
Half of everything signed this month came from enquiries five months old. A pipeline that is only fed when the calendar looks empty is already two quarters late.
Average contract value by quarter
Dollars per signed contract. Better qualified enquiries carry larger scopes.
Pipeline value in flight
$2.4M
Search rank movement
Position 45 at the left, position 1 at the right, because lower is better. The bar is the distance travelled.
- kitchen remodel [city] 26 to 2
- whole home renovation [city] 44 to 4
- bathroom remodel cost [city] 12 to 1
- design build contractor [city] 31 to 3
Position 45 Position 1
The four jobs, in the order they pay off for this trade.
- Be visible during planningThey shortlist you months before enquiring. Show up then or not at all.
- Filter with honest pricingRanges scare off the wrong enquiries before they reach your inbox.
- Let the portfolio rankProject galleries structured so search engines read them, not just visitors.
- Remove the fearThe real objection is being left with a half-finished house. Answer it early.
Long decision, early influence
Buyers build a shortlist months before they enquire. Being visible during the research phase is what puts you on it, and by then the decision is mostly made.
Attract the project you actually want
We would rather bring you four qualified enquiries than forty price-shoppers, and the content is built to filter deliberately.
Get my free remodeling visibility check- Portfolio-led SEOYour project galleries structured so they rank for the searches buyers actually type, like 'kitchen remodel' plus your city.
- Budget-qualifying contentHonest ranges and scope explanations that scare off the wrong enquiries before they reach your inbox.
- Process transparencyThe single biggest fear in remodeling is being left with a half-finished house. Show your process and you remove it.
- Design-build positioningIf you handle design in-house, that is a real differentiator most firms bury three clicks deep.
- Review and referral captureStructured requests at completion, when goodwill is highest and nobody remembers to ask.
- Paid search on high-intent terms onlyNarrow, expensive keywords with real buying intent beat cheap broad traffic every time.
See which projects you are visible for
We scan your rankings by project type and city, show which competitors are winning each, and identify the pages worth building first.
- Where you rank in the map pack across your whole service area, not just your office
- The three competitors taking the calls you should be getting, named
- Every wrong phone number and address we can find online
- What your website is costing you in lost enquiries
- A prioritised fix list you can run yourself if you'd rather
A real person replies, every time.
Questions remodelers ask
Then this is about improving the mix rather than the volume. Being visible for the work you want most lets you raise prices and stop taking projects you dislike.
Start with what you have, because real project photos convert better than stock every time. We will tell you when a shoot is worth the money.
Almost universally now, even for referrals. The referral gets your name, then searches it. What they find decides whether they call.
Paid search can produce enquiries within weeks. Portfolio and content rankings build over three to six months and then keep producing.
Get the projects you actually want
Free visibility check, back in about 48 hours, showing which project types you rank for and which you are missing.
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