Step 01
Audit
We benchmark your current visibility across every major assistant and identify precisely why you're being left out, thin entity data, missing sources, unclear claims, or all three.
Week 1Your buyers stopped asking Google. They’re asking
And right now it probably isn't recommending you. Generative Engine Optimisation gets your brand into the answer, and we show you the movement every month, in writing.
Results in 48 hours Nothing to install No lock-in
The problem
There is no page two in an AI answer
On Google you could rank eleventh and still get found. An assistant names three companies and stops. You are either in that list or you are invisible, and most brands have never checked which.
900M
Weekly active ChatGPT users as of early 2026: a search surface the size of a major engine.
OpenAI, Feb 202668%
Of Google searches now end without a click. For queries showing AI Overviews it rises to about 83%.
Industry analysis, 2026~4–5x
Visitors arriving from AI assistants convert at several times the rate of standard organic traffic.
Multiple studies, 2025–26
Start here
See exactly where the AI answers stand today
We run a few hundred prompts a real buyer in your category would type, across the major assistants, and send you the raw result. No call required to get it.
- Which buying questions you currently appear in, and which you don't
- The competitors being recommended in your place, named
- Your share of answer scored against the three closest rivals
- The specific reasons models aren't citing you yet
- A prioritised list of what we'd fix first, whether or not you hire us
Free
No card, no call required
Back within 48 hours
Get my free AI visibility check
We reply to every request personally.
What you get
What the work actually involves
GEO, AEO and AIO are three names for the same discipline. Whichever you call it, it comes down to being understandable, verifiable and present where models look.
Talk it through with us- Prompt & citation trackingA monitored set of buying prompts across ChatGPT, Perplexity, Gemini, Copilot and AI Overviews, tracked over time so you can see the trend, not a snapshot.
- Entity and knowledge-graph workMaking your brand, people, products and locations resolve as distinct, correctly-related entities. This is the single biggest lever and the one most often skipped.
- Structured dataComplete, valid schema across organisation, product, service, FAQ, article and review types, so machines read your pages the way you intend.
- Answer-shaped contentPages built to be quoted: clear claims, definitions, comparisons and figures a model can lift cleanly without inventing anything.
- Source-surface coveragePresence on the review sites, directories, forums and publications that models actually sample when forming an answer about your category.
- Original researchProprietary data and benchmarks give assistants a concrete reason to name you rather than a larger competitor.
- Fact-consistency cleanupFinding and correcting the stale pricing, old addresses and wrong founder names that models keep repeating back.
- Monthly share-of-answer reportingOne number that tells you whether this is working, tracked against the competitors you care about.
How it runs
Audit, optimise, then prove it monthly
Step 02
Fix the foundations
Entity and schema work first, because nothing else compounds until models can tell who you are and trust what you say.
Weeks 2–5Step 03
Build the evidence
Answer-shaped pages, original data and placements on the sources models sample from. This is the part that moves the needle and the part that takes patience.
Month 2 onwardStep 04
Measure and repeat
Monthly re-runs of the same prompt set, so you see the curve rather than taking our word for it. We adjust as models retrain.
OngoingArca Fintech · Financial technology
Becoming the name assistants recommend
Three incumbents dominated the category. We fixed the entity data models had wrong, including a two-year-old incorrect founder name, built founder-led distribution, and published the category's first independent benchmark.
#1Share of answer
+540%Branded search
18Earned features
The GEO work felt speculative until customers started telling us they found us through ChatGPT. That's a sentence I couldn't say a year ago.
Investment
How GEO / AI Search engagements work
Most chosen
Scoped to you
One-off audits are available if you'd rather start with a diagnosis and run the fixes yourself.
Get a scoped quote
Not sure yet?
Free visibility check
Start with the free check. If it shows you don't need this service yet, we'll say so, that happens more than you'd expect.
See what's includedEvery engagement is quoted to scope and confirmed in writing before any work starts.
Questions
Before you get in touch
Mostly the label. Generative Engine Optimisation and Answer Engine Optimisation describe the same discipline, getting cited inside AI-generated answers. AIO is used both for 'AI Optimisation' and for Google's AI Overviews specifically, which is why we avoid it as a standalone term. We've merged them into one service because splitting them would mean charging you twice for the same underlying work.
There's real overlap, clean technical foundations and genuine authority help in both. But the mechanics differ. Classic SEO optimises for a ranked list of links. GEO optimises to be the source a model quotes, which depends far more on entity clarity, verifiable claims and third-party corroboration than on keyword placement. Most of our clients run both, and the research feeds each other.
We test the same set of buying prompts every month and show you the movement. Share of answer either goes up or it doesn't. You'll see the raw outputs, not a summary dashboard.
Usually four to eight weeks for the first shifts, around three months for a change that's meaningfully durable. Entity and schema fixes land fastest; earning citations on third-party sources takes longer because it depends on other people publishing.
Almost never. Most of the work happens in markup, entity data and content that already exists, plus placements off your own site. If your site is genuinely blocking crawlers or unreadable to machines, we'll tell you, but that's a specific fix, not a rebuild.
No, and be sceptical of anyone who does. We don't control the models. What we control is whether you're understandable, verifiable and present in the sources they sample, and we report honestly on the result either way.
Also worth a look
Pairs well with
SEO
Technical foundations, topical authority and content that earns rankings you keep.
Web Development
Custom-built, natively coded sites that load fast, rank well and convert.
WordPress
Custom themes, blocks and headless builds, plus rescue work on bloated sites.
Paid Ads
Google, Meta, LinkedIn and TikTok campaigns run against profit, not platform ROAS.
Social Media
A content engine across Instagram, LinkedIn, TikTok and YouTube, not a posting calendar.
GMB Optimization
Get your Google Business Profile into the top three and keep it there.
AI Solutions
Custom agents and automations that take a real job off someone's plate.
CRM Development
A CRM your team will actually use, wired to the marketing that feeds it.
Next step
Find out what the assistants say about you today
The check is free and takes us about 48 hours. Worst case, you learn you're in better shape than you thought.
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