Followers do not pay invoices. Customers do.
Most Instagram advice optimises for reach. We optimise for the DM that turns into a sale, which is a completely different content strategy.
Free check, no card Back within 48 hours No lock-in
Reach went up. Revenue did not
Instagram rewards content that keeps people on Instagram. Your business needs content that gets them off it and into your inbox. Those two goals fight each other unless you plan for it.
Carry almost all new reach now
Predict intent better than likes
Where the actual selling happens
Content that earns the DM
We build around a small number of formats that consistently produce enquiries, then repeat them rather than chasing every trend.
Get my free Instagram audit- Reels that convertHooks written for the first two seconds, because that is where reach is won or lost.
- Grid as a shopfrontYour profile is a landing page. Most businesses treat it as an archive.
- DM conversion flowSaved replies, qualifying questions and a clean handoff, so enquiries stop dying in the inbox.
- Story sequences that sellStories reach the people who already like you, which makes them your highest-intent audience.
- Content repurposingFilm once, cut for Reels, Stories and the grid, then repost the winners after 90 days.
- Reporting that mattersSaves, shares, profile visits and DMs. Follower count is a vanity metric and we will say so.
See what your Instagram is actually producing
A free audit of your profile, recent content and conversion path, benchmarked against the two competitors winning attention in your category.
- Where you rank in the map pack across your whole service area, not just your office
- The three competitors taking the calls you should be getting, named
- Every wrong phone number and address we can find online
- What your website is costing you in lost enquiries
- A prioritised fix list you can run yourself if you'd rather
A real person replies, every time.
Questions before you start
Posting is not a strategy. If the content is not built around a hook and a next step, consistency just produces consistent silence.
It performs better, but no. Product, process and result content works well, particularly for trades and e-commerce.
Fewer than most agencies sell you. Three genuinely good pieces beat seven filler ones, and the algorithm agrees.
Yes, and organic and paid should share creative. The posts that perform organically are the ones worth putting budget behind.
Turn the audience into enquiries
Free audit, back in about 48 hours, with the three changes that would move the needle most.
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